The Power of Networking

Complexions has been open for just shy of 21 years. During this time, I have tried every form of advertising from newsletter, television, radio, newspaper print, magazines, mailings, you name it, we’ve tried it. When it comes right down to it, the most beneficial is the recommendation from a friend or word of mouth. Since our move into our new location I have attended many charity events and fund raisers. The exposure has been wonderful. I can’t tell you how rewarding this has been for my business. I think when I meet people and get to talk about my business, it’s like giving that personal referral to a friend. It has really helped us to grow the business in our new location. I have seen many of the people that I have talked to come in for services. It has been great. To solidify this type of referral business, I have taken it one step further and now we have a structured referral system with all of our employees. Part of their business building monthly goals, they need to have “so many” referrals each month. We’ve provided them with referral “spa dollars” for them to hand out to their guests, (we refer to clients as guests). The spa dollars gives the new guest a discount off their introductory service and the referring guest receives a thank you for the referral card along with their own “spa dollar” to apply to their next service. It is really working well. It brings new business through word of mouth, and the service providers take a little of the responsibility to build their business. Try a little networking, it works!

Introducing Complexions Blog

This is a very exciting time at Complexions Spa for Beauty & Wellness. We have just celebrated our 20th year in business this past November. With this milestone we are also embarking on a new adventure. We are in the process of building a new spa facility just down the road from our current location in Albany, New York. We are building our new spa “Green”! It is so fantastic….imagine having spa services that are literally “good for you” in a building that is “good for you” and the environment. This means attention to every detail from the way we excavate the land for construction and remove demolition waste to the very end finishing touches like paint choices, type of flooring, wall coverings and even lighting fixtures. Going Green is a process where you pay particular attention to energy use, efficiency and using recyclable, renewable materials.

As the owner of Complexions Spa, I would like to introduce my self. My name is Denise Dubois. I founded Complexions in 1987 and have enjoyed the experience every step of the way. I am an internationally certified CIDESCO esthtician with more than 25 years of experience in the spa and medical spa industry. It has always been my goal to stay in the forefront of the spa industry there fore it is only natural for the next step for us to be “GOING GREEN” . So watch us grow, each week I will up date our progress and share with you any exciting “SPA NEWS”. I’ll talk to you soon.

NYSERDA LOAN FUND

I had a meeting with NYSERDA last Wednesday to submit the application and supporting documentation for the Loan Fund. It was a tremendous amount of work. At the beginning of our project we submitted an introductory application along with our bank being approved and also filling out a section of the application. Basically there are two parts to our application. The first is in the energy savings and the second is our “greening” efforts. Basically all of the money we spent in an effort to become energy efficient and to “go green” qualifies under the loan fund. Every thing must be supported with documentation proving the energy savings and “green” materials as well as the costs associated with each and every item. It was a very time consuming and detailed process. When we are finally approved and this all goes through the Loan Fund will potentially save us thousand of dollars in interest by reducing our interest rate. Not only does “going green” do wonderful things for our planet, our environment, and future generations, there are wonderful rewards financially.